UCR Governmental & Community Relations

If people are educated on recycled water, they may come to agree it’s perfectly safe and tastes as good — or better — than their drinking water. They may even agree it’s an answer to the critical water imbalance in California, where the northern third of the state holds 75% of the water despite 80% of the demand coming from the southern two-thirds. But that doesn’t mean they’re going to use recycled water — and it sure doesn’t mean they’ll drink it. And the reason lies in the word “disgust.”