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UCR News
Disgust
Get over it? When it comes to recycled water, consumers won't
If people are educated on recycled water, they may come to agree it’s perfectly safe and tastes as good — or better — than their drinking water. They may even agree it’s an answer to the critical water imbalance in California, where the northern third of the state holds 75% of the water despite 80% of the demand coming from the southern two-thirds. But that doesn’t mean they’re going to use recycled water — and it sure doesn’t mean they’ll drink it. And the reason lies in the word “disgust.”
Read More »aboutGet over it? When it comes to recycled water, consumers won't
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